MuseumNext just released their thorough guide on marketing for museums. “The complete guide to Digital and Marketing tools” written by Devon Turner spans 156 pages in a conscience and easy manner that will help improve your approach to marketing !
Click the link and register to get the guide in you email. Since we cannot spoil the contents here or offer an overview here are some of the things you will find:
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Audience and Content Planning
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Social Media
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Website
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Driving Traffic
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Tools
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Branding
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Examples
We especially found useful the suggestions for mailing, analytics and platforms available and highly recommend you add it to your toolkit!
Marketing is one of the essential parts of running any type of organisation, as it promotes its missions, values and ways to communicate with your audience. Museums and entities for impact aims are for and with their community, reaching and communicating with them is necessary and therefore a good marketing strategy is a must for success!
I want to learn more:
New to marketing? Why not start with our article Marketing outline; essential for heritage management
